P r i v a c y P o l i c y
Your privacy matters to us. This policy explains how we collect, use, and protect your information.
Policies & Information
P r i v a c y P o l i c y
Last Updated: August 7, 2026
Knudsen Vineyards (“Knudsen Vineyards,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information entrusted to us.
This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, purchase wine or merchandise, create an account, join our wine club, make a reservation, register for an event or experience, subscribe to email or text communications, contact us, or otherwise interact with Knudsen Vineyards.
By using our website or providing personal information to us, you acknowledge the practices described in this Privacy Policy.
Personal Information We Collect
The information we collect depends on how you interact with Knudsen Vineyards and may include:
Contact Information
Such as your name, email address, telephone number, billing address, shipping address, and other contact information you provide.
Account and Customer Information
If you create an account, purchase wine, or participate in our wine club, we may collect information associated with your customer profile, including account credentials, membership information, preferences, purchase history, and communication preferences.
Transaction and Payment Information
When you make a purchase, we collect information necessary to process and fulfill the transaction, including billing and shipping information and transaction details.
Payment card information may be collected and processed by our payment processing and ecommerce providers. Knudsen Vineyards does not necessarily receive or retain complete payment card numbers when payments are processed through third-party payment systems.
Age and Eligibility Information
Because we sell alcoholic beverages, we may collect information necessary to verify that purchasers and recipients satisfy applicable legal age requirements. We may also use third-party services to assist with age or identity verification where appropriate.
Wine Club, Reservation, and Event Information
If you join our wine club, reserve a tasting, attend an event, or participate in another experience, we may collect information relating to your reservation, membership, party, preferences, purchases, attendance, and other information necessary to provide the requested service.
Marketing and Communication Information
If you subscribe to our email or text communications, we may collect your name, email address, telephone number, marketing preferences, consent records, and information about your interactions with our communications.
Information You Provide to Us
We collect information you voluntarily provide when you contact us, complete a form, participate in a promotion, communicate with our team, provide feedback, or otherwise interact with us.
Website and Device Information
When you visit our website, certain information may be collected automatically, including:
- IP address;
- browser and device type;
- operating system;
- referring website or source;
- pages viewed;
- links or buttons clicked;
- approximate location derived from an IP address;
- dates and times of visits;
- website interactions; and
- cookie and similar technology identifiers.
We may collect this information through cookies, pixels, analytics technologies, server logs, and similar technologies.
How We Use Personal Data
We may use personal information to:
- process purchases, payments, returns, and other transactions;
- fulfill and ship orders;
- administer customer accounts and wine club memberships;
- manage tasting room reservations, events, and experiences;
- verify age or eligibility where required;
- communicate with you about purchases, reservations, memberships, or requests;
- provide customer service;
- send marketing emails when you have subscribed or when otherwise permitted by law;
- send text messages when you have provided the required consent;
- maintain records of marketing preferences and consent;
- personalize and improve our website and customer experience;
- understand website traffic and how visitors interact with our website;
- maintain the security and integrity of our website, accounts, and systems;
- detect or prevent fraud, misuse, or other unlawful activity;
- maintain business and transaction records;
- comply with alcohol beverage, tax, accounting, shipping, and other legal requirements;
- establish, exercise, or defend legal claims; and
- operate and improve our business.
We may also use information for other purposes disclosed to you when it is collected or with your consent.
Cookies and Similar Technologies
Our website may use cookies and similar technologies to operate the website, remember preferences, understand website usage, measure performance, maintain security, and support other website functionality.
We may also use analytics services, including Google Analytics or similar technologies, to better understand how visitors use our website.
These technologies may collect information such as your IP address, browser type, device information, pages visited, referring pages, and interactions with the website.
Depending on applicable law and the technologies used on our website, you may be able to manage certain cookies or tracking technologies through our cookie preference tools or your browser settings.
Browser settings that block cookies may affect the functionality of certain portions of our website.
How We Disclose Personal Information
Knudsen Vineyards does not sell customer lists or personal information for money.
We may, however, disclose personal information to companies that perform services on our behalf or where disclosure is otherwise necessary to operate our business.
These recipients may include:
- ecommerce and customer relationship management providers;
- payment processors;
- shipping, fulfillment, and delivery providers;
- age or identity verification providers;
- reservation and event management providers;
- website hosting and technology providers;
- analytics providers;
- email and text messaging service providers;
- marketing and communications providers;
- professional advisers, including attorneys, accountants, and consultants; and
- government agencies, regulators, law enforcement, courts, or other parties when disclosure is required or permitted by law.
These providers may receive information only as necessary to perform services, support our operations, satisfy legal obligations, or as otherwise described in this Privacy Policy.
We may also disclose information as part of a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction, subject to applicable law.
Email Marketing
If you subscribe to Knudsen Vineyards marketing emails, we may use your email address and related information to send news, winery updates, event information, product announcements, offers, and other marketing communications.
You may unsubscribe from marketing emails at any time by using the unsubscribe link included in our marketing messages.
Unsubscribing from marketing emails will not necessarily prevent us from sending transactional or service-related communications, such as order confirmations, shipping notices, reservation information, wine club communications, or messages relating to your account.
Text Message Communications
If you choose to receive marketing text messages from Knudsen Vineyards, we will use your telephone number and related consent information for that purpose.
Consent to receive marketing text messages is not a condition of purchasing goods or services.
You may withdraw your consent to marketing text messages by following the opt-out instructions provided in those messages, including replying STOP where applicable.
Message and data rates may apply. Message frequency may vary.
We may retain records relating to your consent and opt-out preferences as necessary to demonstrate compliance with applicable law.
Photography and Media
Knudsen Vineyards may photograph, film, or record guests, events, and activities at our property and experiences, including off-site tastings. These materials may be used for Knudsen Vineyards marketing and promotional purposes, including our website, social media, email, advertising, and printed materials.
By attending an event or experience where photography or recording is taking place, you acknowledge that you may appear in such materials. Guests who prefer not to be photographed are encouraged to notify a member of our team.
Requests regarding the use or removal of a photograph may be directed to our Marketing Coordinator at takyah@knudsenvineyards.com.
Browser settings that block cookies may affect the functionality of certain portions of our website.
Sale, Sharing, and Targeted Advertising
Knudsen Vineyards does not sell customer lists or personal information for monetary compensation.
Some privacy laws define terms such as “sale,” “sharing,” or “targeted advertising” more broadly than their ordinary meanings. Certain website analytics, advertising, cookie, pixel, or similar technologies may constitute a sale, sharing, or processing for targeted advertising under applicable privacy laws even when no money is exchanged.
Where required by applicable law, we provide consumers with the ability to opt out of qualifying uses of their personal information.
We will also recognize legally required browser-based opt-out preference signals, such as Global Privacy Control, where applicable.
Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, including providing products and services, maintaining customer and wine club accounts, complying with legal and regulatory obligations, resolving disputes, preventing fraud, enforcing agreements, and maintaining appropriate business records.
Retention periods may vary depending on the nature of the information and applicable legal, tax, accounting, alcohol beverage, and regulatory requirements.
When personal information is no longer reasonably necessary, we may delete, anonymize, or otherwise dispose of it in accordance with our practices and applicable law.
Protecting Personal Information
We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.
Transactions conducted through our website use security technologies designed to protect information transmitted between your device and the services processing the transaction.
However, no website, database, transmission method, or electronic storage system can be guaranteed to be completely secure. Accordingly, we cannot guarantee the absolute security of information transmitted to or stored by us.
You are responsible for maintaining the confidentiality of any account credentials associated with your Knudsen Vineyards account.
Your Privacy Rights
Depending on where you live and subject to applicable law, you may have certain rights concerning your personal information.
These rights may include the right to:
- confirm whether we process your personal information;
- request access to personal information we maintain about you;
- obtain a copy of certain personal information;
- correct inaccurate personal information;
- request deletion of personal information;
- opt out of certain sales or sharing of personal information;
- opt out of certain targeted advertising;
- withdraw consent where processing is based on consent; and
- appeal certain decisions relating to a privacy request.
You will not be discriminated against for exercising privacy rights provided by applicable law.
Certain information may be exempt from a request. For example, we may be required to retain transaction information to comply with tax, accounting, alcohol beverage, fraud-prevention, or other legal obligations.
We may take reasonable steps to verify your identity before fulfilling certain requests.
Oregon Privacy Rights
Oregon residents may have additional rights under the Oregon Consumer Privacy Act, to the extent that the Act applies to Knudsen Vineyards or the particular processing of their personal data.
These rights may include access, correction, deletion, obtaining a copy of personal data, and opting out of certain processing involving the sale of personal data, targeted advertising, or profiling as provided by law.
If we deny a qualifying privacy request, Oregon residents may also have the right to appeal that decision.
Instructions for submitting a request are provided in the Contact Us and Privacy Requests section below.
California Privacy Rights
California residents may have additional rights under California privacy laws.
Depending upon which laws apply to Knudsen Vineyards and the particular processing activity, those rights may include requesting information about the collection, use, or disclosure of personal information and requesting correction or deletion of certain personal information.
California residents may also have rights relating to certain disclosures of personal information for direct marketing purposes.
Where Knudsen Vineyards is subject to additional requirements under the California Consumer Privacy Act, as amended, we will provide and honor the notices and consumer rights required by that law.
Children’s Privacy
Our website and alcoholic beverage products are intended for adults and are not directed to children.
We do not knowingly collect personal information from children through our website for the purpose of marketing or selling alcoholic beverages.
If we learn that we have collected personal information from a child in circumstances where such collection is prohibited, we will take appropriate steps to delete or otherwise address the information.
Third-Party Websites
Our website may contain links to websites or services operated by third parties.
Knudsen Vineyards is not responsible for the privacy, security, or data practices of third-party websites or services that we do not control. We encourage you to review the privacy policies of those services before providing personal information.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our business practices, technology, services, or applicable laws.
When we make changes, we will update the Last Updated date at the top of this policy. Material changes may also be communicated through additional means when required by law.
We encourage you to review this Privacy Policy periodically.
Contact Us and Privacy Requests
If you have questions about this Privacy Policy, would like to update your information, or wish to exercise an applicable privacy right, please contact:
Knudsen Vineyards
9419 NE Worden Hill Road
Dundee, Oregon 97115
United States
Email: info@knudsenvineyards.com
Telephone: 503-580-1596
Please include sufficient information for us to understand your request. We may request additional information when reasonably necessary to verify your identity or locate the information associated with your request.
Where applicable law provides a right to appeal our decision regarding a privacy request, you may submit an appeal using the contact information above and identify the request as a Privacy Appeal.
T h a n k Y o u F o r T r u s t i n g U s .
At Knudsen Vineyards, we value the relationships we build with our guests, wine club members, customers, and community. We are committed to treating the personal information you share with us thoughtfully, responsibly, and with respect.
Thank you for trusting us to be part of your experiences, celebrations, and connection to the Dundee Hills.