It started with a visit to the vineyard.
You know those moments that just click? The sun was out, the view stretched forever, and the wine—don’t even get me started. It wasn’t just delicious; it felt like it had a story. Like it came from a place that mattered.
That’s how Knudsen pulled me in. Not with a pitch, but with a feeling. I left that day with a few bottles—and a little voice in the back of my mind saying, “I think I want to be part of this.”
When I looked into the Family Roots Wine Club, what I found felt… different. It wasn’t just about discounts or shipments (though those are great). It was about feeling known and welcomed. Like I could be part of a legacy, not just a list.
The best part? It’s flexible. Knudsen offers four different club levels, so you can choose what fits your lifestyle—whether you’re stocking a cellar or just dipping your toe in.
Here’s a quick snapshot:
- Walnut – Perfect for collectors and celebrators alike.
- Oak – A balanced mix of wines and perks for the enthusiast.
- Alder – A cozy entry into the club, just four bottles per release.
- Alder Monthly – One bottle a month, perfect for getting started or staying connected.
(More on each of these below!)
What You Can Look Forward To
The club isn’t one-size-fits-all—it’s thoughtful, personal, and designed around you.
- Customized shipments tailored to your taste
- 15–20% savings on wine purchases
- Complimentary ground shipping on 6+ bottles
- Access to limited releases
- A dedicated concierge to help with selections, visits, and more
- Complimentary tastings (or wine by the glass!) when you visit
- Guest passes and other exclusive perks
Let’s Break Down the Membership Levels
Walnut – For Those Who Go All In
Perfect if you love to entertain or collect. This level includes 12 bottles per release and:
- 20% savings on all wine purchases
- Complimentary shipping on everything
- Tastings for up to 8 people—bring your friends!
- A complimentary elevated experience each year (it’s incredible)
- Complimentary club events for 4
- 8 guest passes annually
If you’re “the wine friend” in your group, this one’s your dream come true.
Oak – A Well-Balanced Pour
This is the tier I started with—6 bottles per release. It felt just right.
- 15% savings on wine
- Complimentary shipping on club allocations
- Tastings for 6 people
- 50% off elevated experiences
- Club events for 2
- 6 guest passes per year
It gave me flexibility without overwhelming my wine rack. Just the right mix of fun and function.
Alder – Simple, Easy, Just Enough
Four bottles per release. Ideal if you’re newer to wine clubs or want to keep things seasonal.
- 15% savings
- Standard shipping on club wines
- Tastings for 4
- 50% off elevated tastings
- Club events for 2
- 4 guest passes annually
Still includes access to those special small-batch wines—but without the pressure to stock up big.
Alder Monthly – A Little Wine Joy, Once a Month
This one’s a sweet intro—just 1 bottle a month, so you’re always discovering something new.
- 15% savings
- Complimentary shipping on 6+ bottles
- Tastings for 4
- 50% off elevated experiences
- Club events for 2
- 4 guest passes
Perfect for staying connected in a low-key, joyful way.
What I Love Most
Here’s what really sets it apart:
It doesn’t feel like a club. It feels like belonging.
Whether I’m customizing my seasonal wines or popping in for a tasting, I’m always greeted like family. They know my favorites (hello, Blanc de Blancs), and there’s always someone excited to help me discover something new.
And the concierge service? Game-changer. Whether I’m planning a visit, sending a gift, or need a recommendation, someone’s there who truly knows me—not just my name, but my taste.
The wines? Always incredible. But what I really love is how personal it all feels. The perks make it easy to share bottles with friends. And I get early access to the wines that disappear fast—those rare finds that feel extra special.
I didn’t join for the discounts (though I’ll happily take them).
I joined because I wanted to feel more connected—to the people, the place, and the wine.
And that’s exactly what I’ve found.
So if you’ve ever had a bottle of Knudsen and thought,
“I want more of this in my life”—
This might just be your sign.
